Calen Coates
Generative A.I. presents new creative opportunities not previously possible. Combining 3d animation with cutting edge image generation and traditional VFX compositing lets us push creative boundaries and enables clients to explore innovative approaches to advertising. Whether it’s commercials, social media, or still images for the web and packaging, I’m prepared to create the impossible for your next project.
Levoit LVAC-200 Vacuum
As Co-Director, A.I. and VFX artist, creating a 2d-animated vacuum commercial without a traditional animation studio seemed out of reach. However, by utilizing experimental A.I. image generation, bold cinematography, and unique visual storytelling we crafted a commercial campaign that not only exceeded our client’s expectations but also drove sales beyond their expectations.
Roles: Co-Director, Editor, Colorist, VFX and AI artist
Pawsync Smart Pet Feeder
The challenge of this product was threefold: 1) this was the first product of a new brand, which meant constant iteration and changes, 2) the packaging artwork was due before the product design was finished, 3) the product is meant for pets, which means most images require a pet in it. The solution to this unique challenge was to combine 3d renders of the product with an A.I. generated animal to provide the most flexibility and lowest cost.
Roles: 3d and AI artist
