Cosori ICONIC Air Fryer Case Study
These stills and animations were used in the go-to-market (GTM) and subsequent campaigns to promote the Cosori ICONIC Air Fryer. I was the lead video editor and 3d artist for each project shown here. Being the lead 3d artist means modeling, texturing, rigging, animation, simulation, lighting, compositing, and more.
A beautiful video for an elegant product
I led post production on a global launch campaign for Cosori’s first Stainless Steel air fryer. This launch was made up of packaging renders, social ads, a narrative and feature demo ad, and localization across the US and Europe.
For the love of chrome
3d rendering, video editing, and motion graphics played a pivotal role in launching this product and achieving sales beyond expectations. The feature video, shown on the right, encapsulates the scope of my responsibilities on this campaign: assisting in concept development, video editing, performing VFX cleanup on the many, many reflections, and entirely replacing the product with a CG-double as needed.
